Copywriter
At the digital agency ATTN:, I’ve worked a contract copywriter on two of their largest clients: Verizon and Amazon.
CLIENT: VERIZON
Verizon had contracted ATTN: to script and produce a video for their TikTok account to memorialize the anniversary of the introduction of the first-ever payphone. Playing off the popular step-by-step how-to format for TikTok, I wrote a tongue-in-cheek script from the perspective of showing a clueless member of Generation Z how to use a confusing, befuddling physical phone anchored to one location. The TikTok went on to become Verizon’s most-viewed and engaged-with TikTok on their account by a massive margin.
CLIENT: AMAZON
For Amazon’s Global Corporate Affairs division, ATTN: was contracted to shoot, edit, and promote several short-form videos on social media highlighting some of Amazon’s workplace benefits. Working in conjunction with the project’s Creative Director, I helped create and present a deck on best copy practices per social platform and wrote all deliverables for each unique video ad — social post copy, headlines, and calls-to-action, for ad buys on Facebook, Instagram, Twitter, LinkedIn, and Snapchat.
[Project still in development: stills and example of work to come when available]