Social Media Manager • Copywriter • Graphic Designer
Verano is a cannabis cultivator and retail brand that sits at the top of Chicagoland’s highest-quality cannabis offerings. From 2019 to 2020, I worked closely with Verano’s Senior Director of Marketing and Executive VP of Marketing to direct Verano’s emergent social media presence at a time when all eyes were on the company: during the State of Illinois’ transition to legally recreational cannabis.
I helped solidify and expand Verano’s online brand presence through sleek, sophisticated graphics that matched the company’s premium-oriented brand. Through a mixture of original macrophotography, informational content, and the occasional tongue-in-cheek references, we helped establish Verano as the sophisticated, trustworthy cannabis brand of choice. It was imperative that Verano not succumb to stereotypical stoner aesthetics: we adopted a “Cadillac of cannabis” model internally that guided the brand’s expression as a safe, high-quality choice for working professionals in Illinois - and later many states around the nation - who may be curious about finally giving cannabis a try, whether for its medicinal properties or recreational adult use.
In my role, I was responsible for designing original Verano brand assets, drafting online copy, developing online content strategy, and engaging with Verano’s active social media community. Below is just a small sample of my work at Verano Brands.
